Data Protection and Use Policy
Your privacy is important to Applico Ltd and this Data Protection and Use Policy outlines how we collect, hold, use and disclose information about you. All personal information that you supply to Applico Ltd will be handled, stored and used according to the provisions of New Zealand’s “Privacy Act 2020”.
In this policy, "personal information" means information about an identifiable individual, for example, your name and contact details. We take your privacy extremely seriously and are committed to ensuring that your personal information is protected in compliance with all applicable New Zealand laws.
In this policy “Applico product” or “product” refers to any product or products imported and sold by Applico Ltd, regardless of brand, and “Applico service” or “service” refers to any service provided by Applico Ltd or its agents.
This policy explains the types of personal information that we may collect and hold, how that information is protected and used and with whom the information is shared. It also sets out how you can contact us if you have any queries or concerns about this information
Applico Ltd (NZBN: 9429034539392) is an importer and distributor of kitchen and laundry appliances. We represent a variety of brands in the New Zealand market and are registered and have our head office in New Zealand.
Information that we collect
We need to collect personal information from you in order for us to provide products, services and support to you. If you do not provide us with certain personal information when prompted, we may be unable to sell you products and/or provide certain services, including after sales services.
Applico Ltd may collect personal information which is necessary for our functions or activities in several different ways. Please take care when submitting personal information to us, in particular when completing free text fields or uploading documents and other materials. Some of our services are automated and we may not recognise that you have accidentally provided us with incorrect or sensitive information.
The types of personal information that we collect and hold
We may collect the following types of personal information: name, address and contact details, date of birth, gender, interests, account and newsletter preferences, delivery date for a product you purchased from us, the place of purchase and information about your ownership of the product, information about any call to us, including a recording of the call, details about the product(s) you bought, the reason why you contacted us and the advice we gave you, information relating to your use of any of our loyalty programs and the rewards that you claim, your business contact details, place of employment and position, product reviews, comments, photos and forum posts that you have submitted, credit and financial checks, information about your social network profile such as your social network ID, profile picture, gender and location, the fact that you have clicked on a 'like' or similar button on one of our websites or services or one of our pages on a social network site, service, product or server logs, which hold technical information about your use of our service, product or websites, such as your IP address, domain, device and application settings, errors and hardware activity, information about where your device is physically located (for example, when you are using a geo-location service or application and you have provided consent to your location being shared), interests and preferences that you specify during setup of an Internet enabled product or service, (in the case of candidates seeking employment with us) information relevant to your employment history.
Ways we collect personal information
We collect personal information directly from you, from publicly available sources of information and from third parties by using written forms, through contact in person or over the telephone, mobile or other messaging technology, via the internet (including social media websites, online forms, our website).
Parties from whom we collect personal information
There are a range of people, organisations and sources from whom or from which we collect your personal information. These may be parties related to Applico Ltd or third parties. Some examples of the parties and sources from whom or which we collect your personal information are related retailers, service agents, and promotional agencies.
Purposes of collecting personal information
Applico Ltd may use information it collects for a wide range of purposes, including to make changes to your account details, fulfil obligations under any sale and purchase contract and/or any other contract between you and Applico, provide you with a product or service you have requested, including checking that a payment is not made fraudulently, delivering your purchase to you or ensuring that you benefit from any relevant special offer or promotion (and fulfil its obligations under any other agreement it may have with you), render services related to customer care, warranty, returns, servicing Applico products and other after sales services, provide information about products, services and/or special offers, train staff and for quality assurance purposes, particularly in relation to our customer relations staff at our call, email and other support centres, obtain opinions or comments about Applico products and/or services, including conducting product surveys, facilitate and process your searches and requests for information when you contact us about Applico Ltd and its products and services, conduct prize draws, contests and other promotional offers, consider employing you if you contact us via a job application websites, and record statistical data for marketing analysis. The following are some specific examples:
Marketing communications
Applico Ltd may use your information to provide you with newsletters and other communications by post, email, telephone and/or text message (SMS), if you have provided your prior consent or we are otherwise permitted to do so under applicable law. See the Marketing Communication section below for more details.
Personalised and targeted content, recommendations and advertisements
Applico Ltd may use the information it collects to personalise and more effectively target its content, recommendations, adverts and communications. You may notice this personalisation and targeting when you use Applico products or services, when we contact you with marketing communications and when you visit our and third party websites and services that show advertisements from us or our advertising partners (for example, you might see an advertisement for a product that you have recently viewed on one of our websites). The personalisation and targeting that you see on our websites or in our online advertisements and communications may make use of cookies set by us or our third party advertising partners
Statistics
Applico Ltd may use your information to create anonymous, aggregated statistics about the use of our websites, products, services and loyalty programs, which we may share with third parties and/or make available to the public.
Product Improvement
Applico Ltd may use your information to develop and improve new and existing products and services, recommendations, advertisements and other communications and learn more about customers' shopping preferences in general.
Publish your reviews, comments and content
Where you have uploaded product reviews, comments or content to our websites and made them publicly visible, Applico Ltd may link to, publish or publicise these materials elsewhere including in our own advertisements.
Secondary purposes
We will also use and disclose your personal information for a secondary purpose related to a purpose for which we collected it, where you would reasonably expect us to use or disclose your personal information for that secondary purpose. For example, we will disclose your personal information to third party service providers so that they can provide certain contracted services to Applico Ltd, such as information technology support or programming, hosting services, telephony services, mailing or sending of documents to you digitally or otherwise.
Other
There will be other instances where we may use and disclose your personal information, including where you have consented to the use or disclosure, we reasonably believe that the use or disclosure is reasonably necessary for an enforcement activity conducted by or on behalf of an enforcement body, or we are required or authorised by law to disclose your personal information, for example, to a court in response to a subpoena or court order.
Disclosure of personal information
In general, Applico Ltd does not sell, rent or otherwise disclose information about you to third parties without your consent. However, there are exceptions:
Related companies
We may share your personal information with related companies such as those that own the brands we import and distribute in New Zealand. Unless that company provides you with their own privacy policy, they may use your personal details for the purposes explained in this policy.
Our service providers
We may use third party service providers to process information on our behalf for the purposes outlined above. For example, fulfilling orders, delivering packages, sending postal mail and emails, sending text messages (SMS), providing marketing assistance, processing credit card payments, providing fraud checking services and providing customer services. Our service providers operate only in accordance with our instructions, in line with this policy, and are subject to appropriate confidentiality and security obligations.
Our business partners
If you request or agree to receive information or newsletters from one of our business partners, we may provide that third party with your details so that they can respond to your request.
Legal and business purposes
We may disclose to third parties information about you to government bodies and law enforcement agencies to prevent fraud, to comply with the law and to meet a reasonable request from such bodies, to third parties (including professional advisors) to enforce or defend the legal rights of Applico Ltd or the terms and conditions of any Applico product or service, and to a third party purchaser or seller, and its and our professional advisors, in connection with a corporate event such as a merger, business acquisition or insolvency situation.
Anonymous statistics
We prepare anonymous, aggregate or generic data (including "generic" statistics) for a number of purposes, including for product and service development, business promotion and research purposes. As we consider that this is not personal information, we may share it with any third party (such as our partners, advertisers, industry bodies, the media and/or the general public).
Marketing communications
When you provide us with your contact details, such as when you purchase a product, contact our customer support call centres or create an account for one of our services, you may be given the opportunity to opt-in to receiving various direct marketing communications. Direct marketing involves the use and/or disclosure of personal information to communicate directly with an individual to promote goods and services. This includes newsletters and other communications by post, email, telephone and/or text message (SMS) from Applico Ltd or related companies, sending you details about the latest Applico products and services, such as upgrades and special offers in which you may be interested. Applico Ltd may also give you the opportunity to opt-in to receiving more targeted direct marketing communications. You can change your marketing communication preferences at any time. If you would like to unsubscribe from an email sent to you, follow the 'unsubscribe' link and/or instructions placed (typically) at the bottom of the email. Please note that we may occasionally send you important information about Applico Ltd products or services that you are using or have used (such as order confirmations, product safety announcements and service changes). These emails are not affected by your marketing communication preferences.
Security of your information
We hold your personal information in computer systems, electronic databases, digital archives, telephone recordings, and hard copy or paper files. These storage mechanisms may be managed in a number of ways. These may be managed or administered internally by Applico Ltd and may be held locally in New Zealand, or, they could be managed by a third party storage provider with whom Applico Ltd has a contractual relationship and be either managed locally or overseas. We will take all reasonable steps to protect your personal information from misuse, interference and loss, as well as unauthorised access, modification or disclosure.
Cookies and web beacons
Our websites use tracking technologies, such as "cookies" and "web beacons", to make use of the website and services as convenient as possible and to collect information about the use of our websites and email communications. For instance, these technologies may tell us which visitors clicked on key elements (such as links or graphics) on a website or email and recognise your browser the next time you visit our websites. Most web browsers are set to accept tracking technologies such as cookies or web beacons. These tracking technologies do not themselves personally identify users, although they do identify a user's browser. These tracking technologies allow Applico Ltd to monitor the items an individual may want to purchase as they move through the website, and to record how many people are using the different parts of the site. It is possible to set your browser to refuse tracking technologies, however, this may limit the services provided by Applico's websites.
Access to your information and your rights
Individuals have the right to request access to personal information we hold about them, and request us to correct any inaccurate, out-of-date, incomplete, irrelevant or misleading personal information. If you would like to request access to the personal information that we hold about you in our customer databases, please contact us using the details given in the "Contact us" section of the website. You will be asked to provide some proof of identification so that we can verify that it is you making the request.
Complaints
If you are concerned that we have not complied with your legal rights or applicable privacy laws, you may bring a complaint internally through our complaints process or you may decide to make a formal complaint with the office of the Privacy Commissioner (privacy.org.nz). If you would like to make a complaint to us you should let us know by contacting us directly by using the details given in the "Contact us" section of this website. Your complaint will be investigated by our Privacy Officer. A response to your complaint will be provided in writing within a reasonable period. If you would like to make a complaint to the Privacy Commissioner, you should visit privacy.org.nz
Children's privacy
Applico Ltd considers a child to be anyone under the age of 18. We do not knowingly seek or collect personal information from or about children without the consent of a parent or guardian. If Applico Ltd becomes aware that personal information that has been submitted relates to a child without the consent of a parent or guardian, Applico Ltd will use reasonable efforts to delete that personal information from its files as soon as possible and ensure, where deletion is not possible, that this personal information is not used further for any purpose, nor disclosed further to any third party. Any parent or guardian with queries regarding our processing of personal information relating to their child should contact us using the details provided in the "Contact us" section of this website.